It’s been a whirlwind Spring at Astrid: we spoke at D.I.C.E., unveiled our demo at GDC, launched our Friends & Family play sessions, presented at GamesBeat, DEW, USC, and joined the Guildford Games Festival along with several other high-impact events.
D.I.C.E.
Back at #DICE2025 earlier this year, Sharon Tal Yguado (Astrid Entertainment) and Tami Bhaumik (Roblox) sat down to chat about actionable insights to help creators and developers connect meaningfully with today’s teens.
Watch the full talk now on YouTube:
https://lnkd.in/gC-7h7fp
February, Los Angeles
USC Marshal School of Business
Later in February we met and spoke to a group of young professionals and MBA students on the USC campus.
Go #USC Marshal School of Business Executive MBA class 39!
February, Los Angeles
Guildford Games Festival
In February our team also spent the day at Guildford Games Festival and loved every minute. The one-day show drew hundreds of developers, students and publishers to G Live, Each session underscored why Guildford remains a powerhouse of UK games talent, and he left with fresh contacts, fresh ideas and plenty of inspiration for Astrid’s future projects.
February, Guildford, UK
Unveiling Our Demo, GDC
March was a milestone month: we shared our playable demo with partners and stakeholders, and the feedback was overwhelmingly positive. We’re incredibly proud of the team for exceeding expectations and sparking genuine enthusiasm for our world.
March, San Francisco
Friends & Family Play Sessions
Our Spring was busy with fun play sessions. At Astrid we believe in building with intention and testing with curiosity. This winter and spring we conducted extensive qualitative and quantitative research around our IP and playable demo, and the results are clear: strong validation and clear signals of player interest and excitement.
“Everything was my favorite”
“This game is sooooo addictive, but in a positive way.”
“Gimme my long term steam key, pretty please.”
March, everywhere!
Magic Castle Dinner
In May, we got to visit our favorite place in LA – the MagicCastle!
A big thank you to Kat Duncan and Joshua Geffon at Fenwick & West and Alejandro Guerrero and Hunter Briggs at Stifel Bank for hosting. We had a blast!
May, Los Angeles
Digital Entertainment World
In May we were also invited to speak at #DEW2025 on a panel that focused on a timely subject – investing in Content: Building the Future of Multi-Platform Entertainment. This panel brought together creative visionaries, tech innovators, and business leaders to explore how content creators and companies are navigating this complex ecosystem.
